Pure air, pure water and pure vegetation – a new hotel has opened its doors. With a commanding presence in the oldest postal code of Reykjavík, 101 hotel neighbors the city’s administrative buildings and the Icelandic opera house. Though the exterior reflects the strength and character of its Icelandic history, the interior communicates refined elegance, a stylish sense of comfort pervading throughout. The highlight of the decor, however, will be the guests themselves. Those who enjoy a balance of body and mind will appreciate 101 hotel’s proximity to the business district, nightlife and geothermal pools, as well as the attentive amenities and services. Whether you are drawn to Reykjavík for work or play, 101 hotels is purely about you.